We are going to start off in a remarkably nerdy place, but I promise that this is going somewhere. This past fall, an unprepared world was introduced to Baby Yoda. In the first episode of the new Star Wars TV show called The Mandalorian, the title character—a bounty hunter—is hired to go to some alien world and capture a 50 year old creature to bring back to some pretty shady individuals. After some classic Star Wars derring-do, we discover that the bounty is this impossibly adorable little guy.
No one saw this coming. Disney somehow kept Baby Yoda’s existence under wraps. They would also like to remind everyone that his name is not Baby Yoda because he is not Yoda as an infant and he is officially referred to as The Child. So whereas everyone thought The Mandalorian was going to be a show about a bounty hunter doing some bounty hunting, it turned out to be a show in which this lone wolf type of individual suddenly has to care for and protect this precious child from those who seek to do it harm.
As the video we just showed indicates, the internet has gone absolutely insane for Baby Yoda. Bootleg Baby Yoda merchandise began popping up everywhere. With each episode of The Mandalorian there was a slew of new adorable images of Baby Yoda that were instantly turned into memes or tweeted out a thousand times. My children will periodically ask to see a picture of Baby Yoda just so they can go “Awwwwwww…” He is an absolute marvel of storytelling and creature design. We all know that he is literally a puppet, but we are super invested in his wellbeing.
Because everything on the internet turns into a competition, someone asked who was cuter: Baby Yoda or a tree-like character that captured the internet’s heart a few years ago named Baby Groot. One person replied: “I would use Baby Groot as firewood to keep Baby Yoda warm.” And 362,000 people liked it. Everyone was like, “Yeah, I’d probably do that too.” There is a massive collective instinct of “We must protect Baby Yoda at all costs.” All of which works perfectly for the show because the premise of The Mandalorian is about this individual who discovers this child and turns his own life upside down to protect this precious little creature.