"You'll believe a man can fly."
That was the slogan when Christopher Reeve first donned the red cape for the 1978 film Superman. And when we think about the very first superhero--who celebrated his 80th birthday with yesterday's Action Comics #1000--it is his superpowers that immediately leap to mind. Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound (back in 1938, the slogan actually would have been "You'll believe a man can jump really far and high").
Superman is a character that has been incredibly important to me for the vast majority of my life. I have a strong emotional connection to the character. And it's not about being strong or fast or even saving the day. Those things are cool and I doubt the adventures of a normal guy would have caught my childhood attention as well as those of the Man of Steel. But if there was a Superman slogan that was targeted specifically at me, it would be something different.
"You'll believe a man can be good."