“You keep using that word. I do not think it means what you think it means.” - Inigo Montoya in The Princess Bride
I don’t like to go all “old man yells at sky” but I am going to indulge for a moment: College football is presently hellbent on rendering parts of the English language meaningless. It all started back in 1990 when the Big Ten Conference added Penn State and raised their membership to eleven. It was actually kind of cute and fun back then; they even hid a number 11 in their logo. But those were simpler times.
That conference is collecting school like Pokémon and the Big Ten will soon have 18 teams. The Big 12 Conference, which had recently dipped below a dozen members, will have 16 teams next year.
The Southeastern Conference did their damage in the realm of geography. They stretched the concept of the southeast by adding Missouri and Texas A&M several years ago and are soon adding both Oklahoma and Texas. “But wait,” you might say, “isn’t Texas a part of the South?” No. And that question is how I know you are not from the South or Texas.
Yet the most egregious offender for my money is the Atlantic Coast Conference.